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Ch 16: The Motivation Dip

Goal: Improve performance by effectively negotiating the phenomenon of the Motivation Dip

Objectives:
• Describe the Motivation Dip
• Describe the Motivation Cul-de-sac
• Describe the Motivation Cliff
• Explain why the Dip is actually an asset and how to overcome it

This chapter is based entirely on Seth Godin's book The Dip. Complete bibliographic info can be found in my book , or on Godin's sites (above).

Image 16.1 The Dip
Image 16.2 The Cul-de-sac
Image 16.3 The Cliff
Image 16.4 The Path to Success